Design Systems & Token Architecture
Token-based component systems built for real handoff — structured for cross-platform consistency and designed to be something development teams can actually work from.
Freelance Senior Product Designer (UI/UX) with 15+ years of experience. I create brand-specific digital experiences that turn complex challenges into intuitive solutions.
Drop me a lineAbout
Expertise
Brand-driven. System-built.
For over 15 years, I've worked both with digital agencies — including Jung von Matt, DDB, and Serviceplan — and directly with brands including Deutsche Telekom, BMW/MINI, Volkswagen, tesa, and Domino's.
Brand and product are usually handled by different people. I work where they meet: visual identity and interface logic as one system, from concept through to development handoff.
AI tools are part of how I work — across research, prototyping, and documentation. I use Claude Code, Figma AI, and CLI automation. I'm currently working on how design systems need to be structured so AI tools can work with them reliably.
Complexity → Clarity
Complex interfaces, information-heavy layouts, and ambiguous briefs — structured into clear, functional design solutions. The goal isn't simplification for its own sake, but finding the structure that makes the right things obvious.
Prototyping & AI-assisted Workflows
Research, concepting, component work, documentation — AI tools increasingly woven into each phase to run more parallel tracks and shorten feedback cycles without cutting corners.
UX/UI Design
Interaction design and iterative testing: functional, accessible interfaces grounded in user needs, with decisions made visible in prototypes before they become expensive in code.
Visual Design
Art direction, typography, motion — brand-specific visual language built to hold up across digital touchpoints, from style guide to production.
Highlights
Projects & Clients
- Aperto
- Argonauten
- BBDO
- BUTTER
- DDB Tribal
- Deepblue
- Digitas
- Dokyo
- GeometryGlobal
- GGH MullenLowe
- Grabarz & Partner
- HI-RES!
- interone
- Jung von Matt
- LIQUID CAMPAIGN
- PlantageBerlin
- Razorfish
- Serviceplan
- SinnerSchrader
- ShanghaiBerlin
- TRACK
- YOU
- Zeit Verlag
- zweiteHeimat