Design & Systems Thinking
Scalable component architecture with token-based foundations — structured for consistency across platforms and efficient handoff to development.
Freelance Senior UI/UX Designer & Creative Lead with 15+ years of experience. I create brand-specific digital experiences that turn complex challenges into intuitive solutions.
About
Expertise
Brand-driven. System-built.
For over 15 years, I've been developing digital products for agencies and companies across industry and mid-market – from concept through to final implementation.
My work sits at the intersection of brand and product — where visual identity and interface logic have to work as one.
My core focus areas: translating complex requirements into clear, brand-specific interfaces — from UX architecture and design systems through to visual identity and creative concepts.
AI integration has become an integral part of how I work – across every stage of the design process, from research and concept development through to prototyping and production, enabling faster iteration and bringing concepts to life earlier in the process.
Complexity → Clarity
Complex problems, information-heavy interfaces, ambiguous briefs — I find the structure without losing the design quality.
Prototyping & AI Workflow
From concept to interactive prototype — AI tools accelerate iteration and reduce repetitive groundwork in research, components and documentation.
UX/UI Design
Human-centered design grounded in user research, interaction principles and usability testing — clarity and aesthetic craft in equal measure.
Visual Design
Art direction, typography, motion — brand-specific visual language that's distinct enough to recognize and consistent enough to scale.
#UI/UX #Design #ProductDesign #DesignSystems #UIKits #Prototyping #Figma #ArtDirection #CreativeConcept #AI #VisualPrompting #UserCenteredDesign #InteractiveDesign #Plattform #eCommerce #Apps #Brand
Projects & Clients
- Audi
#WebApp - AXE
#Campaign - BMW
#CorporateWebsite - Bosch
#WebSpecial - Burger King
#CorporateWebsite - Ferrero
#BrandSite - IKEA
#WebSpecial - Mercedes-Benz
#Campaign - Milram
#CorporateWebsite - MINI
#CorporateWebsite - Red Bull
#WebSpecial - Schott
#BrandSite - Seat
#CorporateWebsite - Swatch
#CorporateWebsite - Tchibo
#Campaign - Telekom
#Plattform - tesaSE
#Plattform - Volkswagen
#WebSpecial - XING
#Marketing - u. a.
#xyz
- Aperto
- Argonauten
- BBDO
- BUTTER
- DDB Tribal
- Deepblue
- Digitas
- Dokyo
- Domino´s Pizza
- GeometryGlobal
- GGH MulenLowe
- Grabarz&Partner
- HI-RES!
- interone
- Jung von Matt
- LIQUID CAMPAIGN
- PlantageBerlin
- Razorfish
- Serviceplan
- ShanghaiBerlin
- SinnerSchrader
- tesaSE
- TRACK
- Volkswagen Future Center
- XING SE
- YOU
- Zeit Verlag
- zweiteHeimat